Safetykleen
Safetykleen has been a valued Boston Creative client for over seven years. As a respected and trusted provider of all-in-one parts cleaning services, waste management and environmental advisory services, Safetykleen has built a strong reputation since its founding in 1973. With over 50 years of experience and operations across 14 countries globally, the brand needed creative support that could work across markets, teams and touchpoints.
Over the years, we have supported Safetykleen across brand, campaign, digital and internal communications, helping them communicate with consistency, confidence and clarity as the business continues to evolve.
Animation
Branding
Creative direction
Print design
Video editing
7.8k customers made the switch
By working with Boston Creative, Safetykleen and their customers have seen a huge immediate take-up since the widespread launch of their Kleen35 low temperature chemistry campaign. This demonstrates a well-executed strategy, design process and teamwork, which is deeply aligned with user needs and expectations, along with clear and easy to understand messaging.
Brand refresh
The refreshed Safetykleen brand was successfully rolled out across all countries within a year, creating a consistent and confident identity across every market. The result has been a strong brand recognition success story, helping Safetykleen present itself with greater clarity, professionalism and unity across its communications, campaigns and customer touchpoints. We’re proud to work with ambitious B2B brands like Safetykleen, helping expand the possibilities of what a B2B brand can look, feel and communicate like.
Canva templates
To support the brand refresh rollout, we created a suite of Canva templates that enabled Safetykleen’s marketing teams to self-serve day-to-day communications while staying fully aligned with the new identity. This gave teams across different countries the flexibility to create consistent, on-brand materials quickly, helping protect brand quality while making the refreshed identity easier to adopt and use at scale.
Their response to our extensive campaign brief has been exact, they understood the business and the challenge, and have delivered a wonderfully engaging visual and concept.
Bengi Bingol
Group Marketing & Innovation Director
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