Our studio.
Our story.
Boston Creative is a purpose-led, women-led design studio with a mission to prove that creativity flourishes when people do too. Founded in 1993 by Julien Boston, the studio has grown from a trusted creative business into a modern design partner for enterprise marketing teams, growing businesses and scale-ups.
Urvashi Patankar joined as Lead Designer and went on to become the company’s majority owner, bringing a renewed focus on inclusive leadership, thoughtful creativity and a studio culture where diverse talent can thrive.
Urvashi has shaped Boston Creative with a clear belief: that great creative work starts with people feeling supported, trusted and able to thrive. As a women-led studio, we are proud to nurture diverse talent, with a particular focus on developing women and creating space for fulfilling, sustainable creative careers.
We are an adaptive, collaborative team who bring together thoughtful design, strategic thinking and genuine care. With purpose at the heart of our work, we help brands tell meaningful stories through identity, campaigns, digital content and design.
Mission
& vision.
1
Creativity with intent
Our design work goes beyond aesthetics to create meaningful impact.
2
Inclusivity & the whole person
We build a flexible studio where diverse talent can thrive, honouring people as complete human beings with rich lives beyond work.
3
Innovation & adaptability
We move with the ever-changing creative landscape, embracing new tools and ideas as drivers of growth.
4
Collaboration & community
We believe the best results come from working together – within the team, with clients, and alongside other creatives to share expertise and spark innovation.
Core team.
Sarah Edwards
Senior graphic
designer
With a meticulous eye for detail, Sarah brings a passion for editorial design – planning and building systems, grids and style sheets. Outside of work, she obsesses about comedy, cycling, reading, and is happiest after a late summer dip at Kenwood Pond.
Urvashi Patankar
Creative director
and partner
A creative leader and problem solver, Urvi (Urvashi) helps organisations communicate complex ideas clearly through thoughtful, effective design. She works with marketing teams and business leaders to turn ideas into engaging visual communication, spanning brand storytelling, campaigns, digital experiences and design-led content.
Elena Morroni
Graphic designer
With a love of storytelling, design excites Elena, Queen of Digital, every day; thriving in the variety and challenge of work. For team bonding, she’s always up for something messy, because she finds the best ideas often come during play.
Trusted
partners.
Jonathan Boateng
Web designer
John Novak
Web Developer
Greta Dite
Illustrator
Dan Curtis
Motion Designer
Mervyn Batchelor
Videographer
Amit Patel
Photographer
Fun times.
Within our close-knit team, business and pleasure naturally go hand in hand. Close collaboration, shared laughs, and team bonding builds trust and keeps those juicy ideas flowing. Through lunchtime nature-walks, creative outings, celebrating wins or chatting over a shared lunch, here are some shared moments of connection demonstrating our belief that creativity flourishes when people do too.
